Journalism & Mass Communication
(UGC Approved Degree Courses)

Duration : 1 YearEligibility : Graduate

Batch Starting: 15th May, 2012 Apply Online

Advertising & PR Advertising and Public Relations industry thrives on creativity and innovative thinking. The consumer, competition, market and media are all in a dynamic state and speed of response to the change is a key aspect of the industry. The role of a communication and contact with the consumer is key This requires a trained talent pool in the industry to meet the growing demands and challenges.

The curriculum of the one-year Post Graduate course in Advertising and Public Relations at Pran's Media Institute has been designed to equip the students with the skills required in the field. The Diploma course Advertising & Public Relations covers key aspects of the subject such creative visualization, theories of communication, principles of advertising, core marketing concepts and brand management models, advertising strategy, market research media planning, Public Relations and Corporate Communications. Workshops and case studies are used to impart to students a deeper perspective and insight into all aspects of the subject. The course in Public Relations targets to give the students a feel of the real work with mock Press Conference workshops, case studies by practitioners in the field. The Advertising & Public Relations diploma students are also trained in presentation skills and business communication and life skills such as stress management, self-awareness, teamwork and leadership.

The curriculum of the Diploma course in Advertising and Public Relations includes developing mock presentations; pitching, besides classroom lectures. Students are thereby oriented to develop appropriate sense of questioning, locating key information and evolving creative and effective communication solutions. The Advertising &Public Relations diploma course students are made to work on diverse projects like designing of posters and layouts, exhibition, planning a seminar and more.

The methodology followed here is different from other courses in Advertising and other courses in Public Relations. Our teachers work as guides through the whole process sharing observations and giving valuable feedback to help the students correct themselves. All these efforts are made to ensure that the students pursuing the diploma course in Advertising and Public Relations become confident and adapt to challenges, not only in the workplace but also in their life.

SYLLABUS

• Advertising: Concepts and Principles
• Advertising through Print, Radio & Television
• Press Laws and Media Ethics
• Event Management: Principles and Methods
• Organization and Management
• Research Methodologies for Media
• Cyber Journalism
• Public Relations
• Practical